This is in Norton VA.  I think the store name at the top is “Belk”.  There was a Belk store at one time in Norton, as far as I can tell.  In the mid-20th century, there was a Belk store pretty much anywhere there was a large number of people with steady jobs.  The first Belk was in Monroe NC.  Real all about it here. Note: clicking on one of the chapter links locked up my computer (no biggie, just logged off and back on).