Sterchi Bros.

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This is on Highway 126, across from the historic Acuff Chapel, near Blountville TN.
Sterchi (STUR-kee) Bros. was, in 1929, the world’s largest furniture store chain, based in Knoxville, boasting a total of 65 stores, one in Kingsport.  Heilig-Meyers absorbed the chain in 1986.
Why, exactly, there are quotation marks around “It costs less at” is a question for later generations to answer, but you got to admire the guys who went from town to town painting these signs freehand on barns.

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