Hot dogs 3 for $1.00

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The sign on the side of this old barn off 11W between Kingsport and Rogersville tickled me. ┬áNo business name, but “cold beer, soft drinks, cigs/3 hot dogs $1.00 picnic supplies”

How long has it been since one could procure 3 dogs for a buck?

Sterchi Bros.

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This is on Highway 126, across from the historic Acuff Chapel, near Blountville TN.
Sterchi (STUR-kee) Bros. was, in 1929, the world’s largest furniture store chain, based in Knoxville, boasting a total of 65 stores, one in Kingsport. ┬áHeilig-Meyers absorbed the chain in 1986.
Why, exactly, there are quotation marks around “It costs less at” is a question for later generations to answer, but you got to admire the guys who went from town to town painting these signs freehand on barns.